Project info
The problem: Unwired Logic approached us for a "website redesign," but beneath the surface lay a deeper challenge. Their existing site was drowning in B2B jargon and generic digital transformation speak that failed to reflect who they really were or communicate their true value. Potential clients couldn't distinguish them from countless other providers or understand what tangible benefits they could expect. The Solution: We developed a brand strategy that cut through the complexity, focusing on what made Unwired Logic different: their commitment to "right-sized" solutions that deliver without bloating budgets. By stripping away jargon and focusing on business outcomes rather than technical features, we created a voice that spoke directly to clients' needs in refreshingly clear language, transforming not just their website, but how they express their entire value proposition.
